The correct branding of a product or service, together with its’ differentiation from competitors can be the key to the success of that product or service. Often there is a net difference in the way a company and its products are perceived and the company’s stated objectives. This discrepancy naturally translates into missing desired result targets. Gold Communications can help clients reposition their company so that forecasted results can be achieved.
Our experience has taught us that these forecasted results can be achieved thanks to a correction of the company’s branding.
The first step in all of our communications plans is to understand how our clients are perceived by their target audience. We do this through a series of tools and instruments including analyses and surveys.
Once we have a clear vision of how the company is perceived we then share this information with top management. Together we verify whether that overall perception is in line with management objectives and overall strategic outlook. If, as is often the case, there is some contrast between current perceptions and the desired image the company wants to project, Gold Communications works with the company to redefine its message and image. We segment our clients’ target audience and look to craft messages to fit each particular public.
Our plans and branding work can be all encompassing or very limited in scope, according to our clients’ request. We always work with an eye to keeping communications plans and messages in line with overall company strategy, taking into account both the medium and the long term.
We offer numerous media relations services. We pride ourselves on our strong relationships with national, international, regional, trade and broadcast publications which ensure that our clients’ message is delivered in the timeliest manner to its target audience. Gold Communications aids its clients in creating productive relationships with journalists.